Target Plans to Increase Foot Traffic in Its Stores through Weekly Giveaways and 10,000 New SKUs

After three consecutive months of declining foot traffic in its stores, can Target reverse the downward trend by launching tens of thousands of "irresistible" offers?

This retail giant is pinning its hopes on this - its brand-new summer promotion will last from late May to August. Target will launch 10,000 summer-themed products (including thousands of exclusive items) throughout the summer, with new arrivals both online and offline simultaneously. The prices of goods start as low as $1, and thousands of goods are priced under $20. The new products cover multiple categories such as swimwear, outdoor entertainment items, snacks, beauty products, and home furnishings.

According to data from the Placer.ai location analysis platform, Target's last year-on-year increase in foot traffic in its stores was in January after the holiday season (with a year-on-year growth of 3.5%). It then took a sharp downturn: it decreased by 9.1% year-on-year in February, 6.5% in March and 3.3% in April. After announcing in January this year to scale back its Diversity, Equity and Inclusion (DEI) program and halt its set DEI goals, Target also encountered a wave of resistance.

The core highlights of this promotion event:

"Summer Voyage" Season Promotion (May 18-26) : Cover the Memorial Day long weekend and offer up to 50% off.
Exclusive four-day limited-time offer (May 23-26) : 40% off on sandals, 30% off on swimsuits, and 20% off on sunscreen.
"Summer Saturday Carnival" (Every Saturday in June) : All Target stores across the United States are now open simultaneously. Target Circle members can enjoy weekly special offers and participate in free giveaway activities. This is the first time Target has launched a series of free giveaway activities in all its stores across the United States.

The summer product line creates trend designs around three major themes:

Coastal Living: Covering kitchenware, cushions, mixed tableware, printed tablecloths and other home and entertainment items.
Red, White & Blue Classic: Mainly featuring patriotic-themed decorations and clothing.
Outdoor Time (Al Fresco) : Including outdoor supplies such as tableware and dinner plates.

"Millions of families are eagerly awaiting the arrival of summer, and the Target team will do everything in their power to help them enjoy this season to the fullest," said Rick Gomez, Executive Vice President and Chief Commercial Officer of Target.

Home Decor

Home Storage

Kitchen Supplies